摘要
营销战略永远是企业进行市场营销的前提基础和保证。企业只有制定详细的市场营销策略,才能发掘市场最大的需求,才能真正的细分市场。随着市场的发展,各大公司和企业也越来越重视企业的市场营销,因此要想在竞争激烈的市场中获得胜利,就需要在营销战略目标和思想上敢于突破和创新,制定适合企业自身发展的市场营销战略,这样才能让企业实现可持续发展。本文主要分析了企业市场营销战略的发展现状,并提出几点营销创新。
Marketing strategy is the foundation and guarantee of for enterprise marketing. Only with detailed marketing strategies, can enterprises explore the largest market demand and get the real market segment. Along with the development of the market, all companies and enterprises are paying more and more attention to the marketing of the enterprise, so in order to win in the fierce competition in the market, enterprises should be innovative in marketing strategy and idea and adopt suitable marketing strategies so as to realize sustainable development. This article mainly analyzes the development status quo of enterprise marketing strategy, and puts forward some marketing innovation measures.
出处
《价值工程》
2014年第36期159-160,共2页
Value Engineering
关键词
市场营销
创新
竞争力
marketing
innovation
competitiveness
