摘要
近年来风力发电得到了快速发展,随着大量风电场的建成和投入运行,风力发电设备制造商开展产品后市场建设和服务的重要性日益显现。文章分析了风电设备制造商开展产品后市场服务的动因,对风电设备产品后市场的内涵及物流服务、技术服务、金融服务、培训服务、信息与知识服务等服务类型进行了研究,提出了一种基于风电行业服务联盟的风电设备产品后市场服务模式,提出了风电设备整机制造商提高产品后市场服务能力的三种策略。
Wind power has been developed rapidly in recent years.With a lot of wind power farms were built and put into operation,the importance for wind power equipment manufacturers to construct aftermarket and develop aftermarket services becomes more and more obvious.In this paper,the motivations for wind power equipment manufacturers to develop aftermarket services were analyzed.Wind power equipment aftermarket＇s connotation and service types,like logistics services,technical services,financial services,training services,information and knowledge services,were studied.A service mode of wind power equipment aftermarket based on wind power industry service alliance is put forward.Three strategies for wind turbine manufacturers to improve aftermarket service capability are proposed.
出处
《重庆大学学报（社会科学版）》
CSSCI
北大核心
2014年第6期64-69,共6页
Journal of Chongqing University(Social Science Edition)
基金
国家自然科学基金资助项目"面向产品服务系统的供应链运作优化与协调"(71272086)
教育部新世纪优秀人才支持计划项目"装备制造企业的现代制造服务模式
运营管理方法与应用研究"(NCET-10-0884)
高等学校博士学科点专项科研基金"服务型制造供应链中的产品与服务联合定价及协调策略研究"(20120191110042)
国家863计划资助课题"面向离散型集团企业集约化经营管理平台研发与应用"(2012AA040904)
关键词
风电设备
产品后市场
服务模式
服务联盟
制造业服务化
wind power equipment
aftermarket
service mode
service alliance
manufacturing servitization
