摘要
继"人间天堂""东方水城"等旅游形象宣传口号之后,苏州提出围绕"苏式生活"进一步打造城市旅游品牌的发展战略。文章根据有关苏州的旅游博客原创内容数据,采用内容分析和语义网络分析对"苏式生活"旅游体验以及苏州旅游意象内涵予以探讨,提出结合明代和民国历史文化特色、挖掘苏式生活体验内涵,创新城市休闲度假旅游产品体系、拓展江南核心意象空间,以及完善城市旅游功能设施、打造苏式生活服务体系等苏州城市旅游意象建构策略。
Following “Paradise on Earth”,“Oriental Water City” and other tourism slogans , Suzhou has put forward a new development strategy of further forging its tourism brand centering on “Life of Suzhou Style”. This paper uses methods of content analysis and semantic network analysis to expound the tourism experience of“Life of Suzhou Style” and the connotation of Suzhou＇s tourism image .Strategies to establish Suzhou＇s tourism image are suggested including highlighting historic and cultural characteristics of the Ming Dynasty and Repub -lic of China,exploring the contents of Suzhou-style life,innovating on leisure and holiday tourism products ,ex-panding the core image of Jiangnan ,enhancing city tourism facilities and establishing a service system embod-ying life of Suzhou etc .
出处
《四川旅游学院学报》
2014年第6期73-77,共5页
Journal of Sichuan Tourism University
基金
教育部人文社会科学研究基金项目"苏州古城旅游意象媒介表征及其协同更新研究"的阶段性成果
项目编号:14YJCZH229
关键词
苏式生活
旅游体验
旅游目的地意象
内容分析
语义网络分析
life of Suzhou style
tourism experience
tourism destination image
content analysis
semantic net-work analysis
