摘要
在传媒文化产品走出去中,文化差异以其独特的工作原理影响国际传媒产品的消费者接受,有特殊的发生机理,并呈现不同的机理形态,主要包括新奇性趋近机理、陌生化排斥机理、偏向性理解机理、反向性误读机理、认同性因应机理、认可性兼容机理、思想场同啸机理等。
In the process of media cultural products going abroad, cultural differences affect consumer acceptance of international media products in unique operating principle. It has its special working mechanism and presents different forms, including novel approach mechanism, de -familiarization exclusion mechanism, biased understanding mechanism, reverse misreading mechanism, identification coping mechanism, recognition compatibility mechanism and mechanism of ideological field with the whistling sound.
出处
《学术探索》
CSSCI
2014年第12期76-83,共8页
Academic Exploration
基金
中国博士后基金面上项目资助(2014M560159)
关键词
走出去
文化差异
传媒接受
七大机理
going out
cultural differences
media acceptance
seven mechanisms
