摘要
服饰的流行总是变化的,是什么因素导致了这种演变,值得探究。有些款式的服饰在流行过后再未出现,而有些款式的服饰在若干年后会有流行的回潮。通过统计分析发现,服饰统计中的斜率变化与服饰周期演变存在着内在联系。通过对VOGUE杂志20年不同款式服饰的出现频率进行统计分析,发现统计斜率增长越大,流行兴起越快的服饰款式,其流行周期较短。这种现象往往具有设计符号的价值。因为失败的服饰款式案例,往往会让消费者产生消费潜在的消极情绪,认为这种款式服饰很快就会过时,所以潜力消费者会尽量避免购买这种快速流行的服饰款式。这一对应关系将有助于服饰消费行为的研究。
The prevalence of fashion styles is changing all the time. Some of them may resurge in the future and some may die out. So, what are the factors that cause such evolution？ After statistic study, it is found that the velocity of adoption has an inner connection with it. Based on the analysis of twenty years of data taken from VOGUE magazines on clothes appearance frequency, it is found that with the growth of clothes appearance adopted, the quicker the style becomes popular, the shorter the its prevalence is maintained. The ifnding is valuable in fashion symbols design. Fads are perceived negatively, potential consumer will avoid choosing clothes with sharply increasing popularity because they will be unfashionable quickly. The pair of relationship will contribute to the study of fashion consumption behavior.
出处
《设计艺术研究》
2014年第5期50-53,124,共5页
Design Research
关键词
服饰演变
统计斜率
服饰消费行为
fashion evolution
velocity of adoption
fashion consumption behavior
