摘要
乡村旅游商品作为地域文化的载体,镌刻着旅游者一段难忘的旅途,反映着旅游目的地特殊的文化渊源。该文以边疆民族地区为研究区域,对乡村旅游商品研发的文化内涵做稀释、例释、解码和编制,提出"产—学—研—销"的综合开发策略。
s：Rural tourism commodities engraving an unforgettable journey with the tourists as regional carrier of culture,and reflecting the special cultural origins of tourist destinations. With the frontier ethnic regions as a case,and analysising cultural connotations of rural tourism product development from culture source, illustration,cultural value and development strategy. Based on this study,it is suggested that comprehensive development strategy with“production,learning,research,and marketing”for rural tourism product development.
出处
《安徽农学通报》
2014年第20期93-95,共3页
Anhui Agricultural Science Bulletin
基金
保山学院教研科研基金项目:保山土陶文化传承模式及变迁研究(NO:13BY015)
云南省教育厅科学研究基金重大专项项目:保山土陶工艺技术创新与产业化(NO:ZD2013015)
关键词
乡村旅游商品
文化内涵
非物质文化遗产
边疆民族地区
Rural tourism commodities
Cultural Connotations
Intangible cultural heritage
Frontier ethnic regions
