摘要
在美国,地方的图书馆预算投票是美国公共图书馆继续生存的关键。文章以图书馆面向这些投票的营销举措为线索,介绍了美国公共图书馆在经费投票中的处境和举措,尤其是OCLC的Geek the Library项目以及Every Library项目在更大的图书馆社区中的努力。
Marketing in the local library budget votes has been a significant effort for US public libraries to survive in the hard economic condition. Focusing on Troy Library＇s book burning party, OCLC＇s Geek the Library, and EveryLibrary, this paper discusses their backgrounds, scopes, and developments. How Chinese libraries can learn from these projects are also discussed as the conclusion.
出处
《高校图书馆工作》
CSSCI
2014年第6期13-16,57,共5页
Library Work in Colleges and Universities
