摘要
营销策划情境式教学是对传统营销教学模式的改革和创新,符合技能型人才的培养目标。与传统的营销策划教学模式相比,它更注重学生实际操作能力的培养,强调学生的主体地位,有效地激发了学生学习的主观能动性和兴趣性,是一种培养学生"快乐地学习"的教学理念。
The situational teaching mode for marketing planning is some kind of reform and innovation to traditional teaching mode,which contributes to the educational objectives for training skilled talents in higher vocational colleges.Compared with traditional teaching mode,the situational teaching mode attaches much more importance to the cultivation of students＇ practical abilities,it emphasizes on the student-centered teaching-style and how to effectively inspire the students＇ activeness and interest. The teaching concept of it is to benefit the students from ＂happy-learning＂.
出处
《湖南工业职业技术学院学报》
2014年第5期74-76,80,共4页
Journal of Hunan Industry Polytechnic
关键词
情境式教学
营销策划
应用
the situational teaching mode
marketing planning
application
