摘要
本文在国内外研究的基础之上,以消费电子产品为切入点,构建了基于产品视角的商业模式创新实现路径。并通过对苹果公司产品i Pod的案例分析,详细阐述了其商业模式的创新过程及创新效果,不仅扩展了商业模式创新的理论基础,还对我国消费电子企业的发展有借鉴意义。
In order to construct business model innovation path from the perspective of products, this paper took consumer electronic products as the breakthrough point on the basis of the research at home and abroad. Through the case analysis of the iPod in Apple Inc. , we described its business model innovation process and effect in detail. This paper not only expanded the business model innovation theory foundation, but also provided strategies implications for the development of consumer electronic enterprises in China.
出处
《中国科技论坛》
CSSCI
北大核心
2014年第11期103-108,共6页
Forum on Science and Technology in China
基金
国家自然科学基金资助项目(70972117)
高等学校博士学科点专项科研基金资助课题(20100032110037)
教育部人文社会科学研究青年基金资助项目(10YJC630286)
关键词
消费电子企业
商业模式创新
实现路径
苹果公司
Consumer electronic enterprises
Business model innovation
Path
Apple Inc.
