摘要
为了探寻"屌丝"文化这一极具时代特点的新传播现象形成的原因,本文对其传播路径进行了梳理与分析,得出结论:"屌丝"文化的盛行是当今网民数字化生存的一个社会镜像,其背后折射出的是网络传播环境下传播伦理的滞后问题,即在网络传播语境下,用于约束职业新闻媒体的传播伦理正在被逐步瓦解,而与"人人皆为传者"的传播环境相适应的新传播伦理却仍未建立。基于语言自身特点、网络环境特点以及中国社会转型期的时代要求这三点考虑,提出新传播伦理的构建应遵从"意见市场"自由竞争、优胜劣汰的法则,在更加开放的舆论场中形成。
To explore the reasons for the formation of ＂Diaosi＂ cultural, this article analysis its propagation path and concludes that the prevalence of ＂ Diaosi ＂ culture is a socialization mirror of the Internet users＇ digital existence, it＇s a reflection that ＂Diaosi＂ culture is a challenge to journalistic ethics and the new communication ethics is not yet established. Based on these three points the characteristics of the language itself and the network environment as well as China＇s era of social transformation requirement, the article puts forward that the new communication ethics should be constructed in a more open public field by following the ＂views of the market＂ free competition and survival of the fittest rules.
出处
《北京印刷学院学报》
2014年第5期13-16,共4页
Journal of Beijing Institute of Graphic Communication
关键词
屌丝
屌丝文化
新闻伦理
传播伦理
loser culture
journalistic ethics
communication ethics
