摘要
随着市场的全球化、国际化,我国当前的标志设计日趋"西化",脱离了本民族的个性与特色,缺少了对传统文化的传承与创新。标志设计中应融入传统元素和艺术精华,找到传统与现代的契合点,尝试去挖掘、延续、衍变传统元素中的形、意和势,促进标志更具民族性和本土文化的特点。
Nowadays, with the trend of globalization and internationalization, the design of Chinese logos is growing increasingly westernized. Due to lack of inheritance and innovation of traditional culture, the design is becoming out of the native characteristics and personality. Therefore, logo design not only should integrate the traditional element and art essence, but also find a meeting point between tradition and modernity. Meanwhile, designers should try to excavate, develop and continue traditional elements, such as appearance, meaning and momentum in order to promote national characters and the characteristics of native culture.
出处
《金华职业技术学院学报》
2014年第5期81-84,共4页
Journal of Jinhua Polytechnic
基金
2013年度浙江省高等教育教学改革项目(jg2013264)
2013年度浙江省高等教育课堂教学改革项目(kg2013650)
关键词
标志
设计
传统符号
传承
重构
logo, design, traditional symbol, inheritance, reconstruction
