摘要
文章以信阳市车云山村为例,采用问卷调查法,借助SPSS、EXCEL统计软件对数据进行处理,通过茶文化旅游者的认知与动机、购买决策、满意度等对信阳市茶文化旅游者消费行为进行了分析与研究。结果表明,出游动机凸显购买茶叶、放松身心,对旅游者出游决策影响最大的是住宿交通等配套设施;体验活动对游客满意度影响较大;消费以购买茶叶和吃饭为主;停留时间较短。
The paper,taking Cheyunshan village as an example ,explores tourist consumption behaviors in tea culture tourism such as their cognition , motivation , purchase decisions and satisfaction by means of question-naires ,which are then analyzes by using SPSS and EXcell.The findings suggest that most tourists are attracted here because of their desire to buy tea and relax themselves , that accommodation and transportation facilities are the most influential factors for tourists ’ decision-making process , that experiential activities are the most important determinant for tourists ’ satisfaction , that priority of their spending is given to tea purchase and dining,and that they usually stay for a relatively short period of time .
出处
《四川旅游学院学报》
2014年第5期46-48,56,共4页
Journal of Sichuan Tourism University
关键词
茶文化
旅游者
消费行为
信阳
tea culture
tourists
consumer behavior
Xinyang
