摘要
微博以特有的传播模式改变着人们的思维,体现出"短、平、快"的碎片化传播特性。本文以江浙沪地区112所本科院校图书馆为研究对象,从创建时间、粉丝数量及微博内容等方面对其微博的应用现状进行分析,并对微博碎片化传播的优势、不足及发展策略提出几点建议。
The microblog makes changes in people＇s way of thinking by its propagation mode, and reflects its “short, fair, and fast” fragmentation propagation characteristics. This paper investigates the application state of microblog in 112 university libraries in the regions of Jiangzhehu, analyzes their characteristics from created time, number of followers and content of microhlog, then, discusses the advantages and disadvantages of the debris spread of the microblog, and puts forward its own proposals to solve these problems.
出处
《图书馆工作与研究》
CSSCI
北大核心
2014年第9期37-40,共4页
Library Work and Study
关键词
微博
图书馆
碎片化
传播
MicroBlog
Library
Fragmentation
Propagation
