摘要
新媒体时代下的校园文化建设,为高校提供了更加便捷的宣传平台,同时也给高校带来管理的挑战。担负育人责任的高校校园文化,更需倡导绿色、文明、健康。新媒体为我们提供便捷的网络服务的同时,也让娱乐无界化了。高校宣传部统一管理校园媒体,作为媒体与校园文化建设的桥梁,要引导媒体传播领社会正能量的校园文化。
The construction of campus culture under the new media era, to provides more convenient publicity platforms for the Universities, but also brings more challenges to the management. The campus culture which undertakes the responsibility of educating people, needs to advocate green, civilization, health. The new media provides the convenient network services for us, at the same time, but also gets the entertainment to be unbounded. The propaganda department which manages the campus culture, as a bridge between the media and the construction of campus culture, needs to boot the media spreading and leading positive energy of the campus culture.
出处
《榆林学院学报》
2014年第5期108-111,共4页
Journal of Yulin University
基金
榆林学院管理创新研究课题
关键词
新媒体
宣传部
校园文化
The New Media
Propaganda Department
campus culture
