摘要
本文提出信任成本的概念,构建了信息成本、制度成本、心理成本和监督成本4个构成信任成本的维度,并通过探索性因子分析和验证性因子分析开发了一套信度和效度良好的信任成本构成的测度量表,证实了心理成本对信息成本、制度成本、监督成本分别有着不同程度的影响,有助于今后对信任成本理论的深入研究,更有助于提高合作社管理者对心理因素重要性的认识,最终降低农民对合作社的信任成本。
In this paper,we put forward the concept of trust cost,and divide it into four dimensions of information cost,system cost,psychological cost,monitoring cost,and through the exploratory factor analysis,confirmatory factor analysis developing a measuring scale of reliability and validity,and the substantial evidences show that the psychological cost has different effect to information cost,system cost,monitoring cost,and it's contributed to a more in-depth study of the trust cost theory,more helpful to improve the manager's understanding of the psychological factors.Finally,reducing the trust cost from the farmer to specialized cooperative.
出处
《世界农业》
北大核心
2014年第9期30-35,195,共6页
World Agriculture
基金
西北农林科技大学基本科研业务重点项目"农民专业合作社信任成本研究"(QN2011079)
