摘要
网络社区中的交互成为消费者制定决策的重要途径。在回顾国外相关文献的基础上,文章归纳出以往关于网络社区交互的研究尚集中在网络社区交互的基础性研究、交互动机、价值、效应及交互过程的影响因素等领域上。通过对相关文献的梳理和总结,最后探讨了未来的研究方向。
Interaction in the online community is one important way of consumer decision - making. Previous research on interaction in online community is mainly focused on fundamental studies such as conception and typology, comumets＇ motivations for interaction, values and effects of interaction in the online community, and the lag＇tots that affect the performance and quality of interaction process, which include relationship strength, trust, perceived risks and the quality of information source. To review and summarize the related literature, and finally discussed the future research direction.
出处
《现代情报》
CSSCI
2014年第8期164-169,共6页
Journal of Modern Information
