摘要
介绍了Twitter(推特)免费竞争情报可视化工具,包括社会网络探索工具、微博信息聚合工具、文本分析工具和综合分析工具,结合实例阐述了如何利用这些工具获取竞争对手相关信息并进行可视化分析。旨在证明免费竞争情报可视化工具的应用潜力,并为中文微博开发类似产品提供借鉴。
The paper introduces a series of free visualization tools of Twitter, including social network exploration tool, microblog information clustering tool, text analysis tool and comprehensive analysis tool. It elaborates how to use these tools to obtain competitors＇ related information and do visualization analysis with specific examples. The goal of this paper is to prove utilization potentiality of free visualization tools for competitive intelligence, and to provide reference for Chinese microblog＇s developing similar tools.
出处
《情报探索》
2014年第8期79-82,共4页
Information Research
