摘要
采用专家访谈、文献调研、实地考察等方法,探讨了长株潭地区体育竞赛表演市场发展趋势与对策.在多年的体育产业开发中,长株潭地区已经形成了较大规模的体育竞赛表演市场,且呈现出体育竞赛表演及其他文化形态跨界融合和的国际化发展趋势.今后还需在积极开发都市户外体育竞赛表演市场、提升国内都市竞赛表演品牌、挖掘民族民间体育特色资源、拓展体育竞赛表演活动空间和品质等方向积极开展工作.
Using the methods of expert interviews, literature research, on-the-spot investigation, the devel- opment trend and countermeasures of sports competition performance market in Changsha-Zhuzhou- Xiangtan City are explored. During the development of sports industry,a large market of sports competition performance has formed, which reflects the sports competition performance and other cultural forms of cross-border integration and internationalization. Further effective work is required in the positive development of urban outdoor sports competition performance market, promotion of domestic urban competition performance brand, discovery of folk sports resources, expansion of the space of sports competitions, and quality promotion.
出处
《吉首大学学报（自然科学版）》
CAS
2014年第4期81-84,共4页
Journal of Jishou University(Natural Sciences Edition)
基金
国家社会科学基金资助项目(12CTY032)
湖南省哲学社会科学基金资助项目(11YBB244)
关键词
长株潭
体育竞赛表演
体育产业
Changsha-Zhuzhou-Xiangtan region
sports competition performance market
sports industry
