7E.W.T.Ngai,Li Xiu,D.C.K.Chau. Application of data mining techniques in customer relationship management:A literature review and classification[J].{H}Expert systems with application,2009.2592-2602. 被引量:1
9Philip Gerrard,J.B.C,James F.Devlin. Why consumers are not using intemet banking:a qualitative study[J].{H}Journal of Service Marketing,2006.160-168. 被引量:1
10Adam Vrechopoulos,E.A. Web banking layout effects on consumer behavioural intentions[J].International Journal of Bank Marketing,2009.524-546. 被引量:1