摘要
高校生源竞争力受综合竞争力、区域位置、高校知名度与美誉度、招生宣传等因素影响,对高校生源竞争力的测量可从量与质两个维度进行,可以采用报录比和录取平均分两个指标来测量,它们与生源竞争力成正比。为了提高高校的生源竞争力,高校要客观分析生源生态位,理性确定招生范围;合理进行功能定位,培育核心竞争力;树立营销理念,提高招生宣传的针对性;合理确定学费标准,完善各种助学措施;加强家校沟通,提高社会认同。
The competitiveness of college enrollment is influenced by the overall competitiveness,regional location,popularity,reputation and enrollment publicity of the school.The competitiveness can be measured quantitatively and qualitatively in terms of the application-enrollment ratio and the mean scores of the enrolled students,as the two are proportional to the competitiveness.In order to improve the competitiveness,colleges and universities should objectively analyze the niche of the source of their prospective students to determine the enrollment range,rationally identify their function to cultivate their core competitiveness,establish the concept of marketing to improve the relevance of the enrollment publicity,reasonably determine their tuitions,better various measures to help students and strengthen family-school communication to enhance social recognition.
出处
《高校教育管理》
CSSCI
2014年第5期68-72,共5页
Journal of Higher Education Management
基金
教育部人文社会科学研究西部和边疆地区项目(11XJC880004)
关键词
高校
生源竞争力
生态位
college and university
competitiveness of enrollment
niche
