摘要
以数字技术为主导的现代传播,在推动大众媒介与社会媒介深度融合的同时,将人与媒介融合提升到了一个新的高度,人的媒介化与媒介个人化的双向作用改变了社会传播关系。现代传播生态下的新型传播关系,通过社交关系、价值关系、舆论关系、利益关系、组织关系和行为关系等层面的再造,实现了对社会关系的重构。
Modern communication led by the digital technology promoting mass media and social media integration in depth, while promoting the people and media convergence to a new height, the human media technology and the media personalization two-way effect have changed social communication relationships. The new communication relationship in the modern media ecology through social relationships, the value relationships, public relations, interests relations, organizational relationships and behavior relationships and other aspects of recycling, achieved the reconstruction of so- cial relations.
出处
《南京社会科学》
CSSCI
北大核心
2014年第8期116-122,共7页
Nanjing Journal of Social Sciences
关键词
大众媒介
社会媒介
媒介融合
社会关系
重构
mass media
social media
media convergence
social relations
reconstruction
