摘要
近年以互联网技术平台为主导的数字媒介大行其道,愈来愈多的企业认识到它的价值,在相关广告公司或专业公司的帮助下,利用它们作为营销传播战略中主要沟通渠道,贴近消费者需求,实施全息数字营销战略,完成品牌塑造的不断创新。
In recent years, digital media led by the Internet technology platform get popularized. More and more production companies recognize the value of it. With the help of corresponding advertisement companies or professional firms, these production companies use digital media as a marketing communication strategy, trying to be closer to consumers, implementing digitalized marketing strategy, and completing brand innovation.
出处
《兰州大学学报（社会科学版）》
CSSCI
北大核心
2014年第3期123-128,共6页
Journal of Lanzhou University（Social Sciences）
基金
甘肃省科技厅软科学项目"移动互联网环境下传统纸媒数字化创新研究"(1305ZCRA 154)
关键词
全息数字营销
品牌塑造
数字媒体
移动终端
holographic technology and digital marketing
brand construction
digital media
mobile terminal
