摘要
提升传播影响力是媒体获得竞争优势的法宝。在媒介融合背景下,地市级传统媒体提升传播影响力的路径主要有:关注公益,传播"正能量";围绕新闻事件,制造公共话题;发挥微博平台作用,利用和经营好微博。
To improve media influence is a magic weapon to achieve competitive advantages .Under the background of media convergence , the ways to promote the spread of influence are：focusing on public welfare , spreading “positive ener-gy”;orienting news event, making public topics, making full use of micro-blog.
出处
《湖南大众传媒职业技术学院学报》
2014年第4期36-39,共4页
Journal of Hunan Mass Media Vocational and Technical College
