摘要
在全球金融危机及市场竞争日趋激烈的背景下,小微企业的发展正面临前所未有的挑战,小微企业营销战略的选择显得尤为重要.在对徐州小微企业进行抽样调查的基础上,分析了徐州初创期小微企业营销战略现状以及存在的问题,并对初创期小微企业营销战略选择提出了相关建议.
In the background of global financial crisis and fierce market competition,development of small and micro businesses is confronted with unprecedented challenge,because of which,selection of marketing strategy for small and micro businesses is especially important.Based on sampling survey on small and micro businesses in Xuzhou,this paper analyzes the current situation and existing problems of newly established small and micro businesses in Xuzhou,and puts forward related suggestions on selection of marketing strategy of newly established small and micro businesses.
出处
《江苏建筑职业技术学院学报》
2014年第2期77-80,共4页
Journal Of Jiangsu Vocational Institute of Architectural Technology
基金
江苏省高等学校大学生创新创业训练计划项目:徐州初创小微企业营销战略研究(201310849015Y)
徐州市财政科技投入保障机制研究(2012徐州软科学课题XM12B110)
关键词
小微企业
初创期
营销战略
营销观念
营销组合策略
small and micro businesses
start-up stage
marketing strategy
marketing concept
combined strategy for marketing
