摘要
知识经济的到来给市场营销带来了巨大变化 ;同时 ,也为营销观念的创新提供了基础 ,网络营销、知识营销、学习营销、合作营销等新观念应运而生 ;企业应当跟上时代步伐 。
With the knowledgeable economy coming up,there are huge changes in market sale.Those also simultaneously provide the innvation base of sale concepts.Therefore,the new concepts of net sale?keonledgeable sale?study sale and correlative sale appeared.All the enterprises need to follow the trends of sale development.
出处
《包装工程》
CAS
CSCD
北大核心
2002年第4期80-81,86,共3页
Packaging Engineering
