摘要
随着我国市场经济体系的建立,经济全球化的发展,现代企业迫切需要建立战略营销策略,树立企业品牌形象,加强企业核心能力的培养,确立合理的适合市场需求的产品定位,增强企业竞争力。
矼odern enterprise is necessary to establish sales and business strategy to erect brand image, to strenghten core competence training, to produce the products reasonable and suit for the market, to heighten enterprise competitive force, along with setting up of market economy system in our country and the development of economy globalization.〔
出处
《机械管理开发》
2002年第3期15-15,17,共2页
Mechanical Management and Development
