摘要
定位理论的出现是产品营销史上一次伟大的革命。把定位理论运用到旅游客源市场中 ,论述了旅游客源定位的地位和作用 ,并且对旅游客源定位的原则、依据、方法进行了初步的研究。
The emergence of the theory of positioning is a reform in the history of product sale. This paper uses the theory of positioning in the visitor market of tourism, analyses the role and function of the tourist market positioning, and tentatively researches the principle, basis and methods of tourist market positioning,in order to put forward a feasible plan for use of positioning by the department of tourism management.
出处
《桂林旅游高等专科学校学报》
2002年第2期15-19,共5页
Journal of Guilin Institute of Tourism
