摘要
营销战略是市场营销理论体系中的核心内容。信息在企业经营战略决策中举足轻重。因此 。
Marketing strategy is the most important component,which plays a leading role in the marketing.Information has great function in every aspect of company.Especially,it holds the balance in the strategic decision of company.It is necessary for us to discuss this thesis advances informational value composing essential factor of marketing strategy from a degree of strategic decision by using game theory.
出处
《吉林省经济管理干部学院学报》
2002年第3期26-27,共2页
Journal of Jilin Province Economic Management Cadre College
关键词
信息问题
营销战略
博弈论
企业
Marketing strategy
Information
Game theory
Signals
