摘要
在危机舆情中通常存在网络动员现象,社会生态背景、社会制度、社会心理、动员聚焦点和传播过程的规律都在一定程度和范围上影响网络动员的现实状况。危机舆情中的网络动员存在两级传播、有效客体具有同质性、动员能够融合线上和线下、互动程度较普通社会动员更高、易获取大规模社会认同等特点。危机舆情中的网络动员具有一定的发生规律,这种动员行为能够反作用于危机舆情。政府决策者有必要从防范意识、官方发布、辟谣机制、议程设置以及意见领袖等方面对危机舆情中的网络动员进行有效预警和科学应对。
Network mobilization phenomenon usually exists in crisis public opinion. Social ecological background, social system, psychology, mobilization focus and law in a certain extent and scope influence the network mobilization. There are two levels of communication with the object, and the effective mobilization have the homogeneity. Network mobilization can make the integration of online and under the line, having higher degree of interaction than ordinary social mobilization, and easy access to large-scale social identity. Crisis public opinion in the network mobilization has a certain law, which can counteract the crisis public opinion. It is necessary for government decision-makers to effectively monitor and scientifically respond to the mobilization of the network among the crisis public opinion from the aspects of prevention consciousness, official release, rumor mechanism, agenda setting and opinion leaders.
作者
刘怡
LIU Yi(Institute of Arts and Humanities,Shanghai Jiao Tong University,Shanghai 200240,China)
出处
《编辑之友》
CSSCI
北大核心
2019年第2期91-96,101,共7页
Editorial Friend
基金
国家社会科学基金青年项目"反腐败议题的中国媒介话语构建研究"(15CXW001)
上海市哲学社会科学规划青年课题"网络反腐舆情事件的传播机制与预警研究"(2014EXW001)
关键词
危机舆情
网络动员
发生特征
传播逻辑
crisis public opinion
network mobilization
certain characteristic communication logic
