摘要
2018年,正值改革开放40周年,图书出版产业迎来了新的调整期。受到儿童阅读和语文教育升温的支持,童书出版本年度依然处于升温状态。幼儿图书、原创儿童文学图书、引进版童书在整个童书中处于热闹状态。无论从出版机制、营销方式,还是从原创儿童文学、引进版儿童文学、绘本和知识性读物的出版来看,童书出版还存在原创力不足、出版合作机制不成熟、创作观念落后和推广过度商业化等问题。
2018 is the 40th anniversary of reform and opening up, and the book publishing industry has ushered in a new period of adjustment. Supported by the increase in children’s reading and language education, children’s book publishing is still on the rise this year. Children’s books, original children’s literature books and imported books are moving in a lively pace. From the perspective of publishing mechanism and marketing strategies, as well as the publication of original children’s literature, imported children’s literature, picture books and knowledge books in 2018, children’s book publishing still face challenges: lack of originality, immature publishing cooperation mechanism, backward concept and excessive commercialization.
作者
谭旭东
TAN Xu-dong(School of Liberal Arts,Shanghai University,Shanghai 200444,China)
出处
《编辑之友》
CSSCI
北大核心
2019年第2期18-23,共6页
Editorial Friend
关键词
童书出版
观察
思考
publication of children's books
observation
thinking
