摘要
在价值共创时代,组织和客户共同创造了价值,这就需要组织在文化建设或塑造核心价值观时,关注组织和客户在价值理念上的共鸣,这样才能使组织获得持续的竞争优势,并创造出最大化的价值。因此,与传统的组织核心价值观关注内部理念相比,价值共创背景下的组织核心价值观内涵和评价体系均将发生根本性的变革。本文以三家分别代表民营、国有和混合制企业为对象进行多案例研究,基于扎根理论,通过初始编码、聚焦编码和理论编码三个阶段重新定义了价值共创背景下的组织核心价值观内涵。在此基础上,进一步归纳和构建了具有普适性、逻辑严谨、系统性的组织核心价值观评价体系,提炼了6大主要维度:客户、责任、团队、创新、人本和共赢,同时明确了18项细项指标,并对相关指标进行了定义。本研究能为组织在价值共创时代的核心价值观塑造和软实力建设提供指引。
In the era of value co-creation, the organization and its customers create values together. This also requires the organization to focus on the resonance of values between its customers and itself while building culture or shaping core values, so as to enable itself to achieve sustainable competitive advantages, and create maximum values. Compared with traditional organizational core values, the connotation of organizational core values and evaluation systems under the background of value co-creation will be changed radically. Based on the rooted theory, this paper takes three private,state-owned and mixed enterprises as the object of the multi-case study. Through the three stages of initial coding, focused coding and theoretical coding, the connotation of organizational core values in the context of value co-creation is redefined. The beliefs and concepts formed in the long-term interaction between the organization and its customers are recognized by employees and customers, and they are the core criteria for judging behavior. On this basis, a universal, logical and systematic evaluation system of organizational core values is further summarized and constructed, and six main dimensions have been refined: customer, responsibility, team, innovation, humanism and win-win. Meanwhile, 18 specific indicators are identified: Customer dimension includes three specific evaluation indicators: customer service, customer value and customer relationship;responsibility dimension includes three specific evaluation indicators: initiative, responsibility and execution;team dimension includes three specific evaluation indicators: team consciousness, team cooperation and external cooperation;innovation dimension includes three specific evaluation indicators: innovation consciousness, improvement of management and innovation of products and sevices;humanistic dimension includes three specific evaluation indicators: moral and talent, identity development and value contribution;win-win dimension includes three specific evaluation ind
作者
刘方龙
邱伟年
曾楚宏
Liu Fanglong;Qiu Weinian;Zeng Chuhong(School of Business,Guangdong University of Foreign Studies,Guangzhou 510006,China;LEO,Guangdong University of Foreign Studies,Guangzhou 510006,China)
出处
《外国经济与管理》
CSSCI
北大核心
2019年第1期86-101,共16页
Foreign Economics & Management
基金
广东省自然科学基金项目(2015A030313577)
广东省重点教研项目(2013JGXM-ZD09)
广州市软科学研究项目(2014Y300010)
广东省理论粤军资助项目(2016A9)
关键词
价值共创
核心价值观内涵
评价指标
体系构建
value co-creation
core value connotation
evaluating indicator
system construction
