摘要
本研究旨在对韩国流行音乐(简称为K-Pop)在国际化进程中表现的强势劲头进行剖析。通过对以往文献的回顾梳理,分析K-Pop产业的发展进程和研究热点;按照Mason和Bain等学者提出的"结构-行为-绩效"分析框架对K-Pop产业的市场发展情况进行描述性分析;进而从战略视角对其在构建持续的国际竞争优势时采用的经验做法进行归纳总结,从消费需求、内容提供、品牌推广和技术革新四个角度提炼其成为韩国优势产业、世界瞩目品牌的竞争战略,为中国发展文化产业提升国际竞争力提供思路与启示。
The study aims to research the strong Korean Wave effect of K -Pop industry in the world.Firstly,by reviewing the relevant literature,the study discusses the developing progress and hot research topics of K -Pop industry.Secondly,the study analyzes the market of the K -Pop industry according to the model of Structure -Conduct - Performance put forward by Mason and Bain.Then,from the four perspectives (demand for consumption,supply for content,brand building and technological innovation),it the strategies that K-Pop industry adopted when it constructs its sustainable competitive advantages,which would provide suggestions to the development of Chinese culture industries.
作者
徐媛媛
周武忠
XU Yuan -yuan;ZHOU Wu -zhong(School of Media &Design,Shanghai Jiao Tong University,Shanghai 200240)
出处
《艺术百家》
CSSCI
北大核心
2018年第4期101-107,共7页
Hundred Schools In Arts
