摘要
我国网络文学IP热是时代经济、文化发展的产物。与传统文学相比,网络文学的内容和特质更适合IP改编。媒介杂交推动了网络文学IP热,文学在产业化道路中生成了区别于传统意义上的新型文学关系,网络文学IP产品满足了大众的多层文化需要。网络文学IP热有助于提升我国文化产业的国际竞争力,有助于提高大众认知能力。对待网络文学IP热,我们应采取理性的态度,应看到其积极价值。我国网络文学IP产业化的历史尚短,但基础好,势头强劲,假以时日,一定会有更多的优质作品问世。
The IP heat of network literature is the product of morden economics and cultural development.Compared with traditional literature,the content and characteristics of network literature are more suitable for IP adaptation.Media hybridization promotes the IP heat of network literature,and the literature has formed a new literary relation in the industrialization road,which is different from the traditional meaning,and IP products of network literature meet the needs of multi--level culture.The IP heat of network literature helps to enhance the international competitiveness of our cultural industry,and it also helps to improve the public perception.We should adopt a rational attitude towards the IP heat of network literature and see its positive value.The history of network literature IP industrialization in China is still short,but it has a good foundation and strong momentum,over time,there will be more good works coming out.
作者
周志雄
刘振玲
Zhou Zhixiong;Liu Zhenling
出处
《社会科学》
CSSCI
北大核心
2019年第1期181-191,共11页
Journal of Social Sciences
基金
国家社科基金重大项目"我国网络文学评价体系的理论与实践研究"(项目编号:16ZDA193)子课题"网络作家评价体系与批评实践"的阶段性成果
关键词
网络文学
IP
文化产业
积极价值
Network Literature
IP
Cultural Industry
Positive Value
