摘要
视觉、嗅觉、触觉、听觉、味觉之间互相关联、互相作用,其中至少有80%的外部信息通过视觉获得。而色彩作为影响视觉的第一要素,不仅能传达商品信息、带给消费者视觉上的美感,还能引发人们的味觉感受。文章分别从色彩、味觉两方面入手,通过色彩的视觉心理暗示、以色判味的主观性表现、色与味的统一性和独特性等方面,挖掘色彩与味觉的关联性,为色彩与味觉相关联的设计创作提供理论基础。
The five senses are visual, olfactory, touch, hearing and tasteXhey are interrelated and interact with each other. Among them, at least 80% of external information is obtained through vision.And Color is the first element of vision, not only conveys commodity information, gives consumers visual aesthetic, but also triggering the taste feeling of people.This paper respectively from the two aspects of design color, taste, the color of the visual psychological hint, color flavor, color to subjectivity and taste of the Unity and uniqueness, color and taste of the key mining, provide the theoretical basis for color and taste related creative design alliance.
作者
程晓影
Cheng Xiaoying(Nankai U niverslty,Tianjin 300071,China)
关键词
色彩
味凳
联想思维
taste
color
thinking construction