摘要
本文分析了竞争情报的内涵及其在企业发展和市场竞争中的战略地位与作用 ,研究了企业竞争情报的收集渠道与收集方法 ,并就如何加强与改善我国企业的竞争情报工作进行了初步探讨。
The article analyses the implication of competitive intelligence and its strategic role in enterprises competition and studies its collecting channel and its methods. The author gives a tentative discussion on how to strengthen and improve competitive intelligence in Chinese enterprises.
出处
《淮阴工学院学报》
CAS
2000年第3期75-78,共4页
Journal of Huaiyin Institute of Technology
