摘要
中国入世后 ,刚刚起步的民族品牌企业如何实现由国内市场竞争到参与国际市场竞争的根本性跨越 ,是一个迫在眉睫的问题。本文通过对国内外市场品牌经营状况的调查与分析 ,结合我国品牌经营的现状与存在的缺陷 ,尝试着对企业品牌经营战略这一热门课题进行了深入细致的研究。并在此基础上 ,阐述了在加入WTO后企业如何具体实施、操作、运行的方法与途径。
It is an urgent task for the rising companies of China to bridge the gap between home competition and international competition after her access to the WTO. This article investigates and analyzes the situation of brand management both at home and abroad and tries to probe into the pop topic of brand management strategies. It elaborates how enterprises should implement these strategies after the access.
出处
《邢台师范高专学报》
2002年第1期61-63,共3页
JOURNAL OF XINGTAI SENIOR TEACHERS COLLEGE
