摘要
随着我国经济的发展 ,感性消费阶段已在高级享受类消费品、部分舒适类消费品中出现 ,并呈现出一种加速发展 ,向全部舒适类消费品、生存必需消费品扩散的一种趋势。在这种趋势下 ,企业应该更加注重感性营销。运用感性设计、感性商标、感性包装、感性价格、感性广告、感性销售等策略来实现目标。
With the development of economy in our country,the stage of perceptual consumption has emerged in both the advanced consumer goods for enjoyment and the good for comfort.It has the tendency to speed up and spread to all the consumer goods of comfort and the daily necessities.Under this tendency,the enterprises should pay more attention to the strategy of perceptual marketing.To realize their aims,they should adopt such perceptual strategies as design,trademark,package,price,advertisement and marketing,etc.
出处
《华东经济管理》
2002年第1期120-121,共2页
East China Economic Management
