摘要
企业的发展战略，作为一定历史条件下的产物，必然随着市场经济的发展和企业市场营销活动的深化而不断扬弃和更新。“公关战略”，其基本特征是以竞争为中心，全面强化企业素质并实施有效的信息传播，是买方市场发展条件下的新一代企业发展战略。“公关战略”强调公众关系目标对企业发展的战略意义，重视与公众关系环境的协调平衡，以实现自身的可持续发展。
The development strategy of enterprises, as a inevitable product under certain historical situation, must continuously sublate and renew itself with the development of market economy and the strengthening of marketing activities. 'Public Relations Strategy' whose basic characteristic is focused on competition and strengthens enterprises' whole quality and puts effective information dissemination into practice is a development strategy of a new generation of enterprises under the situation of buyers' market.' Public Relations Strategy' stresses strategic significance of enterprises' development based on the objective of public relation and balance coordination with the environment of public relations in order to realize its sustainable development.
出处
《重庆商学院学报》
2001年第3期67-68,共2页
Journal of Chongqing Institute of Commerce
关键词
公关战略
可持续发展
公关管理
企业
public relations strategy
sustainable development
enterprise
