摘要
随着卖方市场向买方市场的转变,品牌内涵在向前发展,其创建者也发生了很大的变化。品牌内涵的发展与品牌创建者的变化是相应的。品牌由推销型品牌向营销型品牌发展经历了五个阶段,品牌创建者的变化也经历了五个阶段。
With the diversion of sellor's market to buyer's market, the implication of brand is developing ahead,the founder of it also changed a lot. The article focuses on the development of the implication of the brand and the change of the founder of it. Then makes the conclusion that the development experiences five stages from selling-based brand to marketing-based brand, meanwhile the change of the founder of it also experiences five stages.
出处
《商业研究》
北大核心
2002年第1期52-55,共4页
Commercial Research
关键词
品牌
品牌内涵
品牌创建者
推销品牌
营销品牌
发展
brand
implication of brand
founder of brand
selling-based brand
marketing-based brand
