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营销工作要始终抓好优质服务

Focus Attention on Quality Service All the Time in Marketing Work
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摘要 优质服务是营销工作的重要组成部分。为了搞好优质服务 ,莱钢供销处不断提高优质服务标准 ,规范优质服务内容 ,即售前服务要细心、售中服务要热心、售后服务要诚心 ,并坚持优质服务原则 ,转变观念 ,改进服务 ,树立售前、售中、售后全方位的、完整性的大服务观 ,从而赢得了市场。 Quality service is one of important compount part of marketing work. In order to d o well the quality service,the dept. of supply & marketing of Laigang improves t he quality service standards unceasingly, establishes standard contents of quality service, they are to serve with care before sale, with enthusiasm in sale, with s incerity after sale, and to insist on the quality principle, change concept, imp rove service, build up the great concept of whole trend and integrality before, in and after sale, therefore winning the market.
出处 《山东冶金》 CAS 2001年第5期63-64,共2页 Shandong Metallurgy
关键词 优质服务 服务标准 服务原则 市场营销 钢铁工业 marketing quality service service standard service principle market
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