摘要
特许经营以其独特的经营机制成为国际化潮流 ,在我国也呈现出火爆的局面。但众多的企业仅看到特许经营的优越性 ,而忽略了其中潜在的风险和投资陷阱。文章着重分析企业如何规避特许经营发展中的失败风险及提出在中国发展特许经营理性。
Franchise shows to be fashionable in China. But many enterprise only realize its superiority , ignore risk and trap in it.In the article,author researches how to conquer failure, and put forward the reasonable strategy to develop Franchise in China.
出处
《襄樊学院学报》
2001年第1期21-26,共6页
Journal of Xiangfan University
