摘要
井冈山位于湘赣边界北部 ,有着丰富的旅游资源 ,改革开放以来 ,旅游业迅速发展 ,已成为井冈山市重要的产业部门。通过对井冈山旅游抽样问卷调查所获得的 2 118份有效问卷分析 ,得出了井冈山旅游客源市场特征 ,在此基础上 ,提出了井冈山旅游客源市场的开发对策。
Located on the border of Hunan and Jiangxi provinces,Jinggang Mountain has plenty of tourism resources.Since the reform and opening to the outer world,tourism has developed quickly and become the significant industry of the Jing Gang-shan City.Through the analysis of 2118 surveying papers on the tourism of Jinggang Moutain,the article summarizes the characteristics of tourist market of Jinggang Mountain,and puts forward the relevant developing strategy.
出处
《桂林旅游高等专科学校学报》
2001年第4期55-57,共3页
Journal of Guilin Institute of Tourism
关键词
井冈山
旅游业
江西
客源市场
Jinggang Mountain
Tourist Market
Developing Strategy
