摘要
网上购物是一种新型的购物方式 ,不同于传统的现场购物。本文着重探讨了网上购物的主要特点 ,分析了网上购物在我国“叫好不叫座”的主要原因 。
Different from the face-to-face shopping, e-buy is a new purchase style. This paper focuses on the major features of e-buy and analyses the reasons why the e-buy is of great potential but wins less public attention. The authors summarize some corresponding measures of attracting potential customers.
出处
《湖北大学学报（哲学社会科学版）》
CSSCI
北大核心
2001年第5期18-21,共4页
Journal of Hubei University(Philosophy and Social Science)
