摘要
从环境经济学和可持续发展角度对可持续消费的内涵形成机理及与可持续营销的良性互动关系提出了新的观点。对可持续营销的特点、基本观点、营销战略思路进行了探讨。
From the point of environment economy and sustainable development, this paper puts forward new ideas on the intension and formative mechanism of the sustainable consuming, and discusses the the characteristics, elementary points, strategies of the sustainable marketing and the relationship between sustainable consuming and sustainable marketing.
出处
《武汉理工大学学报（社会科学版）》
2001年第4期367-370,共4页
Journal of Wuhan University of Technology:Social Sciences Edition
基金
湖北省科委重点课题资助项目
