摘要
市场竞争,关键是产品质量和服务的竞争。市场呼唤名牌,企业呼唤名牌,如何创造名牌则是摆在企业面前的首要问题。科技是创名牌之本、之源、之基础。保名牌是创名牌的继续和深化,要保护企业来之不易的名牌,只有依法注册、登记、维护名牌的合法权益,打击假冒伪劣和侵犯商标行为,又继续开展技术革新,加大技改力度,提高产品质量档次,不断推出系列新名牌,才能真正保护名牌、光大名牌。
The key of the competition of the market is the product quality and the service. The market is calling the famous brands , also the enterprises. It s of the first importance all the enterprises . hould meet how to establish the famous brands. The science and technology are the basis, the root, the source. Protecting the famous brands is continuing and deepening the establishment of the famous brands. In order to protect the hard - won famous brands, we shouid register, protect the legitimate rights and interests in accordance with the law. We should crack down on the fake and false products and the infringing the trade marks. Meanwhile, we must keep on the technological innovations and strengthen the technological transformations to improve the product quality grades and put out serial famous brands constantly so as to protect and glorify the famous brands
出处
《湖北广播电视大学学报》
2001年第2期79-82,共4页
Journal of Hubei Radio & Television University
关键词
名牌
科技创新
企业
产品质量
famous brands
scientific and technological innovations
protection
