摘要
讨论了竞争条件下广告费用的最优控制问题 ,考虑两种同类竞争性产品 、 ,根据产品 的厂家所采取的两种不同方案分别讨论产品 所需投资的广告费用的最优控制 .其一是它注重对产品的广告投资 ;
This paper deals with the optimal control problem of advertising expenditures in the competitive condition. We consider two competitive goods I, Ⅱ which belong to the same kind. The enterprise of good Ⅱ carry out the two different methods. One is to strengthen advertising expenditures, the other is to invest no advertising expenditures and reduce the price. According to it, we discuss the good I's optimal advertising expenditures one by one.
出处
《华中师范大学学报（自然科学版）》
CAS
CSCD
北大核心
2001年第2期128-131,共4页
Journal of Central China Normal University：Natural Sciences
