摘要
以旅游企业所处的环境背景及旅游产品的特性为前提 ,提出旅游企业营销道德问题 ,对旅游企业营销道德的现状及影响因素进行分析 ,提出旅游企业提高其营销道德水准的思路。
This article puts forward the question on marketing ethics of tourism enterprises based on the environment of tourism enterprises and characteristics of tourism products . The article analyzes present situation of tourism enterprises and factors influencing marketing ethics of tourism enterprises and then advises how to improve its marketing ethics standard.
出处
《桂林旅游高等专科学校学报》
2001年第1期70-72,共3页
Journal of Guilin Institute of Tourism
关键词
旅游企业
旅游产品
营销道德
对策
tourism enterprise
tourism product
marketing ethics
