摘要
从区位条件出发 ,分析了平遥古城的旅游市场状况 ;研究了平遥旅游市场的时空分布规律、市场行为特征、旅游需求特征 ;阐述了平遥旅游业的市场细分目标和市场开发策略 ;提出了平遥旅游市场可持续发展战略。
In this article the author begins with the conditions of geographical position,analysed the tourism market situation of Ping Yao ancient city; Studied the distribution law of time and space of the tourism market,the character of market behaviour and the character of tourism demand of Ping Yao county; Expounded the detailed target and the strategy of market development of the tourism of Ping Yao county; finally ,put forward the strategy of sustainable development of the tourism market of Ping Yao county.
出处
《山西财经大学学报》
北大核心
2000年第6期28-31,共4页
Journal of Shanxi University of Finance and Economics
关键词
平遥古城
旅游市场
旅游市场开发
可持续发展
Ping Yao ancient city
tourism market demand
the development of tourism market
sustainable developmX