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平遥古城旅游市场开发及其可持续发展 被引量:11

On the Development of the Tourism Market of Ping Yao Ancient City and Its Sustainable Development
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摘要 从区位条件出发 ,分析了平遥古城的旅游市场状况 ;研究了平遥旅游市场的时空分布规律、市场行为特征、旅游需求特征 ;阐述了平遥旅游业的市场细分目标和市场开发策略 ;提出了平遥旅游市场可持续发展战略。 In this article the author begins with the conditions of geographical position,analysed the tourism market situation of Ping Yao ancient city; Studied the distribution law of time and space of the tourism market,the character of market behaviour and the character of tourism demand of Ping Yao county; Expounded the detailed target and the strategy of market development of the tourism of Ping Yao county; finally ,put forward the strategy of sustainable development of the tourism market of Ping Yao county.
作者 郭英之
出处 《山西财经大学学报》 北大核心 2000年第6期28-31,共4页 Journal of Shanxi University of Finance and Economics
关键词 平遥古城 旅游市场 旅游市场开发 可持续发展 Ping Yao ancient city tourism market demand the development of tourism market sustainable developmX
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