摘要
旅游行业在中国经历了多年的高速发展,目前的旅游产品的发展从大众旅游到个性旅游发展,就是目前兴起的定制旅游。通过列举目前国内外的定制旅游的发展现状,分析定制旅游兴起的内在原因以及目前在发展定制旅游出现的一些问题,最后为更好的发展定制旅游业务,为旅游公司提供了一些建议。
Tourism industry in China has experienced years of rapid development, and the development of the tourism product from mass tourism to personality tourism development is the current arisen custom tourism. By listing development present situation of custom tourism at home and abroad, it analyzes the internal causes of the custom tourism rise and some problems in the custom tourism development. And ifnally it puts forward some suggestions for the tourism company in order to develop the custom tourism business.
出处
《河北旅游职业学院学报》
2014年第2期16-18,共3页
Journal of Hebei Tourism College
关键词
定制旅游
旅游管理
旅游营销
发展建议
custom travel
tourism management
tourism marketing
development suggestions
