摘要
在我国传统产业结构升级快速推进的背景下,作为服务业重要组成部分的旅游业成为各地经济发展的重点,随之而来的各地自然景观资源开发利用中存在的问题也越来越严重。这主要体现为过度开发与超负荷运转所带来的生态环境破坏和不可持续发展。选择有效合理的景区开发模式,是自然景观资源开发过程中面临的关键问题。在对消费者景区决策分析和开发商利润分析的基础上,通过采用合理的开发决策、品牌培育以及品牌授权,能够解决自然景观资源开发中资源有限性与盈利增长性之间的矛盾,实现旅游产业开发的良性可持续发展。
In the report of the 18th Party＇ s Congress, the ecological civilization and beautiful China construction has been emphasized. Since the Third Plenary Session of 18th Central Committee, Chinas traditional industrial structure has been upgraded rapidly. As a major part of the service industry, tourism plays an important part in the local economic development. However, various problems that exist in the development and utilization of natural landscape have become increasingly serious, especially the ecological damage caused by overexploitation and overload. Therefore, under resource constraints, the most important question is how to choose an effective development model to meet the growth of scenic profitability. Based on the analysis of the consumer decision and developers scenic profit, this article proposes the development of rational decision making, brand development and brand license. It resolves the contradiction between the development of the natural landscape and the growth of limited resources.
出处
《河南大学学报（社会科学版）》
CSSCI
北大核心
2014年第4期46-51,共6页
Journal of Henan University(Social Sciences）
关键词
自然景观
景区开发
品牌授权
品牌建设
消费情感指数
natural landscape
natural landscape exploitation
brand license
brand construction
consumer sentiment index
